Writing for this website


Images should only be included if they are needed to help show or explain something.

For example:

Diagrams that help to explain how something works should only be used to support information that is already published on the website.

You should not publish information in the form of images, such as posters, or infographics. This information should be published as text on the page instead.

This is because:

  • stock images that are only for decoration do not help a user to understand information or complete a task
  • information included in images can't be seen by software that reads text out loud (used by people with visual impairments)
  • search engines can't read text within images