Keep following the basics to keep the virus at bay
This weekend has seen our focus move to a new strain of coronavirus which is being transmitted at an even faster rate than the original COVID-19 disease and we ask everyone to be extra careful over social distancing, social contacts and general hygiene over the festive period.
While there is no clear evidence that the new strain is yet spreading in the North East as it is in Kent and the South East, it is very likely already to be present.
It is important to remember that COVID-19 continues to be a potent threat in its original form and so this latest variant needs to be tackled in exactly the same way, with anyone who has travelled from a Tier 4 area being particularly vigilant to protect their loved ones.
It is why we urge everyone to double down on what they have been doing so far to drive the infection rate down. Following good hand hygiene at all times, wearing face coverings when required to do so, taking extra care over social distancing - staying at least 2 metres apart - keeping all social contact to a minimum and staying in well-ventilated places.
We should all act as if we have got the virus to protect ourselves, our families and our communities, particularly those who are most vulnerable, while doing our utmost not to place an already busy NHS under further strain.
Anyone with symptoms should also book a test as soon as possible and follow the guidance around self-isolation until the result is known and thereafter if it comes back positive.
The virus will continue to mutate and Hands, Face, Space is proven to be the best defence at least until the population has been vaccinated.
We know how difficult this is, especially at a time of the year when families traditionally come together to celebrate Christmas.
Our advice remains - just because the Tier 3 rules now allow three households to meet on Christmas Day doesn't mean we should. If you do then you still need to do so responsibly, so please follow the guidance, make sure windows are open, keep the visit short and do not hug others outside your own household. A Christmas bubble should not be formed with anyone from an area currently in Tier 4.
We thank everyone who has been doing their bit for so long, and we know everyone desperately wishes we could see an end to the restrictions, but it's more important than ever that we all put in that extra effort to keep our friends and families as safe as possible in the coming weeks.
Amanda Healy, Director Public Health, County Durham
Alice Wiseman, Director of Public Health, Gateshead
Eugene Milne, Director of Public Health, Newcastle
Liz Morgan, Director of Public Health, Northumberland
Wendy Burke, Director of Public Health, North Tyneside
Tom Hall, Director of Public Health, South Tyneside
Gerry Taylor, Director of Public Health, Sunderland