South Shields Town Hall will be lit up pink and blue from this weekend to mark Baby Loss Awareness Week.
The week (9 - 15 October) is an opportunity for those touched by pregnancy and baby loss to come together and share their experiences and feel that they are not alone.
Cllr Anne Hetherington, Lead Member for Independence and Wellbeing, said: "We are pleased that our beautiful Town Hall, along with many other landmarks around the country, will be lighting up in recognition of this cause.
"We hope this gesture will bring some comfort to all those who have tragically been affected by the loss of a baby."
The Council recognises that the loss of a baby is a devastating experience and offers its own employees support through a compassionate leave policy giving paid leave to those who experience this tragic loss.