Towns and villages across South Tyneside are set to be given a makeover to help them recover from the long-term effects of Covid.
A series of environmental improvements are planned to make high streets and neighbourhood shops look cleaner, brighter and more inviting.
New planters, flower baskets, banners, public noticeboards and deep street cleans are among some of the plans.
Pop-up green spaces with portable tables and chairs, which can be moved around the Borough, are also planned, alongside street food stalls which will help support businesses and give the visitor economy a boost.
A public wifi network will also be piloted in South Shields town centre later this year.
The council has received funding from the Government's Welcome Back Fund, which is an extension of the Reopening the High Streets Safely Fund, and will be used to ensure a safe, attractive trading environment.
Promotional lamppost banners featuring the Shop Safe, Shop Local branding, as well as advertising the Market, have been put up across the borough.
Cllr Tracey Dixon, Leader of South Tyneside Council, said: "People might have already seen the informative posters and banners on lampposts which are providing a real splash of colour around the borough.
"That is just the start. We have plans to do more to enhance our towns and villages to ensure they are looking their best for both residents and visitors.
"The initiative forms part of wider work to support the Borough's recovery from the pandemic, welcoming people back to enjoy our shops, cafes, bars and restaurants as well as the attractions and facilities that people value.
"Our local traders were a lifeline during the worst of the pandemic, providing food and other essential items, and now we're asking people to support them on the road to recovery.
"We want the borough to thrive past Covid and we are working hard to create a real buzz.
"It reflects our pride in South Tyneside and our commitment to our core priority of supporting town centres, high streets, villages and hospitality."
The plans will be supported by a marketing and public information campaign.