A live national broadcast about apprenticeships will be hosted by South Tyneside Council later this month.
The live stream, which will raise awareness of apprenticeships among students, parents and teachers, will be filmed at South Shields Town Hall.
The 30-minute broadcast will be part of the Department for Education's Opportunities Through Apprenticeships pilot project, which the council was selected to join last year.
The aim of the scheme is to increase availability and uptake of 'higher value' apprenticeships - defined as level 3 or above and in sectors including construction, digital, ICT and engineering.
Cllr John Anglin, Lead Member for Regeneration and Economy, said: "One thing that became clear when the Skills team started to carry out research with schools, education and training providers is that there is low awareness in this region of apprenticeships and the career opportunities they open up.
"A national promotional campaign run by the Department for Education currently doesn't feature any case studies, businesses or events from the North East so we're trying to change that by showcasing some of the companies offering high value apprenticeships.
"We are inviting senior leaders from prominent businesses in the borough and the wider region and apprentices from their organisations to take part.
"This will be a great opportunity for employers to explain the benefits of employing an apprentice and the career progression available, as well as the apprentices themselves providing an insight into their experiences."
South Tyneside schoolchildren will attend the broadcast and ask questions of the panel, which will be made up of representatives from local and regional employers including Port of Tyne, Nissan, Siemens Gamesa Renewable Energy. Schools will also be able to pose questions via Twitter.
The broadcast, which will be streamed at 11am on November 28 and is funded by the Department for Education, will also be available on demand for schools and training providers to download and use as part of careers guidance.
People can tune into the broadcast at https://learnliveuk.com/south-tyneside-live/