The people of South Tyneside are being encouraged to wear their poppies with pride as this year's Poppy Appeal is launched.
The Mayor of South Tyneside, Councillor Norman Dick, launched the Borough's Poppy Appeal when he bought the first poppy from the South Shields branch of the Legion.
The Mayor said: "As an ex-serving member of the Armed Forces, it is a great honour to launch this year's poppy appeal in South Tyneside.
"Many people choose to wear a red poppy in November for Remembrance Day to show respect to those who sadly died fighting in the First World War. The donations from the Poppy Appeal go a long way to support serving and ex-serving members of the Armed Forces communities and their families.
"The Mayoress and I will be wearing our poppies with pride and hope that the people of South Tyneside will join us in wearing poppies to pay tribute to the countless men and women who sacrificed so much to serve their county."
Residents and visitors to South Tyneside can buy their poppies from South Shields Town Hall, Jarrow Town Hall as well as shops and supermarkets across the Borough.
Peter Boyack, President of the South Shields British Legion, said: "Every year the Legion calls on the nation to unite in commemorating Remembrance Sunday.
"The Legion can be a lifeline for the Armed Forces Community and each year, the Poppy Appeal raises thousands of pounds across South Tyneside. It is with great thanks to our dedicated team of local volunteers and all those who make the vital donations, that the Royal British Legion is able to continue supporting the Borough's Armed Forces community."
The Royal British Legion provides welfare and companionship to servicemen and women, veterans and their families. It also acts as a voice for the Armed Forces Community, ensuring that servicemen and women are honoured and respected.
South Tyneside Council will be paying its respects on Remembrance Sunday with a number of services taking place in towns and villages across the Borough.