South Shields Town Hall will be illuminated in pink and blue lights to show South Tyneside Council's support for Baby Loss Awareness Week.
The annual awareness week, now in its 17th year, is an opportunity for bereaved parents, families and friends, to commemorate babies' lives and break the silence around pregnancy and baby loss in the UK.
The Mayor of South Tyneside, Councillor Norman Dick, said: "The loss of a child is devastating for families. We will be turning South Shields Town Hall pink and blue in the hope that it will give local bereaved parents an opportunity to talk about their precious babies and commemorate those babies that are sadly no longer with us."
All of the buildings and landmarks turning pink and blue for Baby Loss Awareness Week 2019 will be featured on the interactive map and the Facebook album. Anyone in South Tyneside can share their photos of South Shields Town Hall on social media with the hashtag #BLAW2019.
Baby Loss Awareness Week will run from 9 - 15 October and South Shields Town Hall will be illuminating in pink and blue on Tuesday 15 October.
Clea Harmer, Chief Executive of Sands (stillbirth and neonatal death charity), said: "Baby Loss Awareness Week is a unique opportunity for parents to commemorate their babies who died. I hope bereaved families in South Tyneside seeing South Shields Town Hall lit up pink and blue will feel less isolated and alone in their grief.
"Pregnancy loss or the death of a baby is a tragedy that affects thousands of people every year. It is devastating for parents and families and it's vital they get the bereavement support and care they need, for as long as they need it."
For further information about Baby Loss Awareness Week visit www.babyloss-awareness.org