Stunning images showing how a vibrant riverside development could look have been unveiled.
South Tyneside Council has revealed artist's impressions of a £200 million masterplan for Holborn, South Shields.
The plan will transform disused docks and surrounding brownfield land into a bustling riverside quarter for high quality offices, housing and a cultural offer.
South Tyneside Council will shortly be launching a procurement exercise for a housing partner to deliver more than 400 two, three and four-bedroomed houses and apartments on the site.
The area is already home to award-winning schemes such as Harton Quays Park, business centre One Trinity Green and Trinity South residential development.
Cllr Iain Malcolm, Leader of South Tyneside Council, said: "These images reveal our ambitious plans for Holborn, which will transform an old industrial area that has been disused for decades into an exciting and desirable new location for businesses, residents and visitors.
"Holborn will build on the significant investment that has gone into the wider riverside area as well as further strengthening the river to coast corridor with the town centre at its heart.
"With Phase Two of our South Shields 365 masterplan just months from completion and the Foreshore, Ocean Road and our parks having benefited from fantastic regeneration in recent years, Holborn is the next piece of the jigsaw.
"It will harness the energy created by our phenomenally successful cultural venue The Word and Harton Quays and will breathe life and activity into this area."
A 4.5 acre section of the 10.5 acre site has been awarded Enterprise Zone status after a successful bid supported by the Local Enterprise Partnership. The award enables businesses to benefit from financial incentives.
The current proposals provide for 200,000 sq ft of Grade A office space and parking within the Enterprise Zone plus 50,000 sq ft at Harton Quays.
The smaller graving docks will be retained and renovated to provide a beautiful public realm and preserve the riverside's industrial history.
Cllr Malcolm said: "A lot of work has been going on behind the scenes acquiring the remaining private land interests and conducting detailed investigations into ground conditions.
"The next step is to go to the market to appoint a housing developer, and a remediation contractor to help bring the first phase of the vision to reality.
"A new mixed-use development with excellent ferry, bus and Metro links will help create a sustainable future for the town where businesses are keen to invest and residents are proud to live."
Adam Serfontein, Chair of Developing Consensus, added: "This substantial scheme is a significant further step in the urban regeneration of this strategic location.
"The mixed use nature is to be welcomed as the vibrancy that this provides will add further dynamism.
"The overall masterplan is a great example of a clearly thought out strategy that will reap rewards for business and residents alike."