Plans to improve the oral health of people in South Tyneside will be outlined to councillors next week.
A new strategy sets out the steps to be taken to reduce oral health inequalities and lay the foundations for good oral health for all residents in the Borough.
A report to the Borough Council highlights that, although children's oral health has improved over the last 20 years, around a quarter of five-year-olds in the Borough have tooth decay and there are stark differences between different areas of South Tyneside.
The strategy will seek to improve oral health by improving diet and reducing the amount of sugary food and drinks, alcohol and tobacco as well as increasing the availability of initiatives, such as tooth brushing schemes.
Councillor Tracey Dixon, Lead Member for Health and Wellbeing, said: "Oral Health is important for general health and wellbeing.
"By adopting a universal and targeted approach, this strategy aims to improve the oral health of all people and ensure every child has the opportunity to grow up free from tooth decay."
Councillors will be asked to endorse the priorities and focus of the strategy at the Borough Council meeting which will be held in South Shields Town Hall on Thursday 28 February at 6pm.