A new and exciting campaign recognising and promoting all that is great about South Tyneside will come under the spotlight when a Council committee meets on Tuesday (12 February).
#LoveSouthTyneside, which is set to launch on Valentine's Day, aims to celebrate civic pride while raising awareness of activities taking place across the Borough - from community events to volunteering opportunities - and sharing why South Tyneside is a great place to live, invest and bring up families.
It is hoped that through the initiative everyone will be inspired to show their love for South Tyneside, with residents, volunteers and groups playing a part in their local area and visitors, businesses, investors all playing a role in talking up what is great about South Tyneside.
Members of the Overview and Scrutiny Co-ordinating and Call-In Committee will receive a presentation on the campaign when they meet at 10am at South Shields Town Hall.
Committee chairman, Councillor Rob Dix said: "#LoveSouthTyneside is a fantastic opportunity to recognise ambassadors for South Tyneside and for people to become ambassadors themselves.
"The initiative encourages people to take pride in the area they live or visit and help to support and promote the Borough and, as it's so varied, anyone can get involved. This could be anything from volunteering, reporting issues or recycling more to sharing pictures or good news stories about the Borough and using the hashtag #LoveSouthTyneside on social media posts.
"I'm very much looking forward to hearing more about how this new campaign aims to bring everyone together - residents, visitors, business and organisations - to help spread the love for South Tyneside."
Anyone interested in finding out more are welcome to attend the launch of #LoveSouthTyneside on Thursday 14 February at Jarrow Hall. To register a place at the event visit www.eventbrite.com
Members of the press and public are welcome to attend the next meeting of the Overview and Scrutiny, Co-ordinating and Call-In Committee, which is taking place on Tuesday 12 February, at 10am, at South Shields Town Hall.