South Tyneside residents are being encouraged to show the Borough some love this Valentine's Day as part of a new campaign.
The #LoveSouthTyneside campaign aims to recognise and promote civic pride, raise awareness of volunteering opportunities and community events and promote South Tyneside as a great place to live, invest and bring up families.
The campaign will be launched at Jarrow Hall next Thursday (14 February) between 10am and 12 noon.
Community groups, volunteers and anyone keen to promote South Tyneside as a great place is encouraged to come along.
Councillor Fay Cunningham, Lead Member for the Voluntary Sector, Partnerships and Co-operatives, said: "There is fantastic community spirit in South Tyneside which has enabled us to keep open libraries and community centres.
"This campaign is about spreading the word to encourage more people to volunteer and get involved in sharing their enthusiasm for the Borough."
She added: "Everyone can #LoveSouthTyneside. Small actions such as using the hashtag on social media, reporting fly tipping, recycling, helping a neighbour, sharing a photo or telling a friend about the great things going on are just some of the little things people can do that add up to make a big difference."
As part of the campaign, people will be invited to nominate someone for a special #LoveSouthTyneside thank you. The Mayor of South Tyneside will unveil the programme which aims to celebrate those who play a role in improving the Borough or promoting what's great about living, visiting or working in South Tyneside.
Andrew Watts, Chief Executive of Groundwork, Chair of the Improving Communities Board, said: ""There is so much community spirit across the Borough and the #LoveSouthTyneside campaign will be a great way of celebrating all the amazing things that are done to make the Borough an even better place to live.
"Through the campaign we'll be able to highlight all the fantastic contributions made by our unsung heroes - from the everyday people who have pledged to collect litter on their daily walks to our neighbourhood champions who check in on elderly neighbours. We would encourage everyone to post their stories, experiences and reasons why they #LoveSouthTyneside and celebrate all that is great about our Borough."
A number of organisations, charities and local businesses such as Tyne and Wear Fire and Rescue Service, Hebburn Helps, Eco-bricks, Age Concern, The Customs House, Ocean Beach and the Sea Hotel and many others have already registered to attend the launch next Thursday. To register a place at the event visit www.eventbrite.com
To find out how you or your organisation can #LoveSouthTyneside, or for more information, visit www.lovesouthtyneside.co.uk