Residents are encouraged to wear their poppies as a symbol of respect for the nation's fallen following the launch of this year's South Tyneside Poppy Appeal.
The Mayor of South Tyneside, Councillor Olive Punchion launched the Borough's annual poppy appeal when she bought the first poppy from Councillor Peter Boyack, President of the South Shields branch of the Royal British Legion.
Donations from the Poppy Appeal support those in the Armed Forces and their families, with wearers of the poppy recognising the sacrifices made by those currently serving in the armed forces and remembering those who fought and died in conflict.
Launching the appeal at South Shields Town Hall, the Mayor said: "It is a real privilege to launch this year's Poppy Appeal in South Tyneside. It is such a worthy cause, which has a huge impact on the lives of those serving in the Armed Forces as well as veterans and their families.
"The Mayoress and I will be wearing our poppies with pride. We hope that many people across South Tyneside will join us by buying and displaying poppy in tribute to all those brave men and women who sacrificed so much to serve their country."
Residents and visitors to South Tyneside can buy poppies from South Shields Town Hall, Jarrow Town Hall, Hebburn Central and from shops and supermarkets across the Borough.
Councillor Boyack, President of the South Shields Royal British Legion (SSRBL) said: "By buying and wearing a poppy, we honour and commemorate our fallen soldiers who made the ultimate sacrifice for their country. We also support ex-service personnel and serving Armed Forces personnel to deal with a range of issues from bereavement and disability to finding employment.
"Every year the Poppy Appeal raises thousands of pounds across South Tyneside. It is with great thanks to our dedicated team of local volunteers and all those who make the vital donations, that the Royal British Legion is able to continue supporting the Borough's Armed Forces community."
The Royal British Legion provides welfare and companionship to servicemen and women, veterans and their families. It also acts as a voice for the Armed Forces community, ensuring that servicemen and women are honoured and respected.
Anyone with old pound coins can still use them to buy a poppy and support the armed forces. While the coin is no longer legal tender, the Royal British Legion is still accepting them up until Remembrance Sunday.
South Tyneside Council will be paying its respects on Remembrance Sunday with a number of services taking place in Cleadon Village, Hebburn, Jarrow, Monkton Village, Whitburn Village, East Boldon and South Shields.