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Website advertising

Having already made over 126million of savings since 2010 and with further significant Government funding reductions expected over the coming years, South Tyneside Council is working hard to protect local services.

Website advertising allows the Council to benefit from nationally sourced advertising income streams and offers the opportunity to provide a promotional tool for local businesses and organisations.

South Tyneside Council uses the Council Advertising Network (CAN) to deliver advertising across its website.

CAN is formed from a network of local authorities generating revenue from appropriately sourced advertising.

General principles

The placement of advertisements within the site will be coordinated to make sure they do not compromise the prime purpose and functionality of the website.

All advertisements are subject to approval before they are placed on the Council's website. The Council reserves the right to refuse to promote or to remove any individual advertisement, which, in the opinion of the Council is considered inappropriate. The suitability of individual advertisers may be checked with the Council's Trading Standards department.

Advertising should be appropriate to our audience and adhere to the Code of Practice on Local Government Publicity.


Whilst every effort has been made to make sure the accuracy of the content of the advertisements contained in this publication, South Tyneside Council cannot accept any liability for errors or omissions contained in any of the advertisements provided by an advertiser.

South Tyneside Council does not accept any liability for any information or claims made by the advertisement or by the advertisers.

The promotion of any advertisement on the Council's website should not be seen as an official endorsement or recommendation of that advertiser's products or services.

The Council is not responsible for the quality or reliability of the product or services offered within any advertisement. The Council would never knowingly run an advertisement that is misleading, offensive, untrue or fraudulent.

South Tyneside Council does not support or endorse any company or organisation advertising on its website.

The Council does not accept responsibility for errors, omissions or for any consequences arising when visiting third party websites when following advertising link.

Most products and services may be promoted on the Council's website, however, some specific categories and services are prohibited as defined below.

This list is not comprehensive and may be changed at any time.

An advertisement will not be accepted if it, in the reasonable opinion of the Council:

  • is inappropriate or objectionable
  • may result in the Council being subject to prosecution
  • promotes gambling
  • promotes payday loans
  • refers to tobacco or similar products
  • promotes the misuse of alcohol or promotes the use of alcohol to children
  • might be deemed inappropriate for children, for example, violent films, pornography and so on
  • appears to influence support for a political party/candidate
  • appears to conflict with the Council's wider promotion of healthy and active lifestyles
  • appears to promote racial or sexual discrimination, or discrimination on the basis of disability, faith, gender or age
  • is the subject of a complaint to the Advertising Standards Authority and upheld by such Authority as a legitimate complaint.

The above list is not exhaustive, and the Council retains the right to refuse advertising on the grounds that, in the Council's opinion, it is inappropriate, or it conflicts with services already provided by the organisation.

Advertising on our website

If you are looking to place advertisements on our websites and would like more information please email


Your feedback will help us to continually improve our services. If you wish to provide us with any feedback or comments about the advertising on the website, please send us your comments.

Privacy Policy

The Council Advertising Network is responsible for delivering advertising on the South Tyneside Council website. Please take a moment to read their privacy policy which includes cookie information and details on how to opt out: CAN's Privacy Policy

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