A joint bid by South Tyneside, North Tyneside and Sunderland Councils to help regenerate the coast has been awarded £100,000 from the Government.
The money comes from the Single Programme Fund and will finance a pioneering Coastal Strategy to assess the current economic value of leisure and tourism related industries and suggest potential sources of grant funding for the coast.
Regional Development Agency ONE NorthEast has praised the Tyne and Wear Coastal Strategy bid as an example of neighbouring local authorities collaborating to deliver real benefits for the area and help create further job opportunities. Staff from South Tyneside Council who have worked closely with the other Councils to develop the bid will now be involved in selecting the consultants to deliver the strategy.
Although tourism is already recognised with high profile events such as the Cookson Festival, the Great North Run and Sunderland Air Show, the project will further enhance and coordinate the work done by individual councils.
Councillor Ron Reynolds, Lead member for Lifelong Learning and Leisure says: "This is a fine example of partnerships working together to create considerable benefits for the area as a whole. Consultants delivering this new strategy will evaluate the condition of the coast, its services, and natural resources and recommend ways to regenerate the coast by bringing more jobs and even better facilities."