Local residents are being invited to take part in the Dry January challenge and give up alcohol for 31 days.
South Tyneside Council is supporting Alcohol Concern's Dry January campaign and is calling on people to start the New Year alcohol-free.
Now in its fourth year, the campaign, which is also backed by Balance, the region's alcohol office which aims to encourage local people to reduce how much alcohol they drink, challenges people to put the excesses of the festive period behind them adopt a fresh, healthy start to the New Year.
In exchange for avoiding alcohol throughout January, anyone accepting the challenge can look forward to starting the year hangover free, with better sleeping patterns, better skin and more energy.
Last year, the North East topped the table in terms of the number of participants signing up to Dry January. As not everyone that decides to take part signs up online, it's estimated that around two million people nationally attempted the challenge, with around 70,000 of these coming from the North East.
South Tyneside Council's Lead Member for Public Health, Councillor Moira Smith, said:"The Council is calling on people across the borough to accept the abstinence challenge, and help put the North East at the top of the table again for 2016.
"During the festive period many people overindulge and drink more alcohol than they would usually. New Year is the perfect time to make a fresh start and make health a top priority.
"We know that long-term alcohol misuse is a major risk factor for a wide range of serious conditions, such as heart disease, stroke, liver disease and cancer.
"As well as health problems, long-term alcohol misuse can lead to social problems such as unemployment, divorce, domestic abuse and homelessness."
Councillor Tracey Dixon, Lead Member for Area Management and Community Safety, said: "We are currently working with partners to reduce alcohol consumption among adults and young people and help educate them about the effects it can have on their health and behaviour.
"South Tyneside has over a quarter of its adult population drinking more units than the weekly recommended limit. I believe we can make a real difference to improving health and wellbeing across the Borough by working with our partners to reduce affordability and availability of alcohol for all drinkers. We are also committed to having targeted measures in place to support those who are most at risk from harm.
"However, if you're concerned about your drinking, or someone else's, please visit your GP and they will be able to discuss the services and treatments available."
Mary Edwards, Programme Manager Alcohol Treatment at Balance, said: "Drinking more than the recommended limits can have serious long-term implications for health, with proven links to seven types of cancer, plus conditions including liver disease, anxiety, stomach ulcers, raised blood pressure, strokes and dementia.
"Studies have shown that even just one month without alcohol can have positive effects on health, meaning there are real benefits to taking part. In addition, many people taking the challenge find that the health benefits they notice over the month encourage them to reassess their drinking habits and make positive long-term changes.
"North Easterners proved they were up for the challenge last year - let's see if we can get even more people taking part this year."
To sign up to Dry January, find out more about the campaign and to access a wealth of support and advice, visit the Dry January website at www.dryjanuary.org.uk.
Change4Life South Tyneside can offer you advice on alcohol, stopping smoking, healthier eating and much more. Visit www.change4lifesouthtyneside.co.uk or telephone 0191 424 7300.
The Government recommends that women should not regularly drink more than 2-3 units a day - that's no more than a standard 175ml glass of wine (ABV 13%). Men should not regularly drink more than 3-4 units a day which is not much more than a pint of strong lager, beer or cider (ABV 5.2%)