The Mayor of South Tyneside, Councillor Richard Porthouse, has officially launched this year's poppy appeal in the Borough.
As the first citizen of South Tyneside the Mayor purchased the Borough's initial poppy at Jarrow Town Hall and was joined by Councillor Peter Boyack - South Shields Royal British Legion Branch (SSRBL) President, George Coser - SSRBL Branch Secretary and Albert Alderson - Hebburn Royal British Legion Branch Chairman.
Organised by the South Shields branch of the Royal British Legion, the Borough's poppy appeal helps those in the Armed Forces and their families as well as honour those who have fallen.
Reflecting on the importance of the appeal The Mayor said: "I am pleased to be supporting the Poppy Appeal. This year in particular will be a poignant appeal because of the Centenary of the First World War. It is a much worthwhile charity which supports past and present members of the Armed Forces and their families.
"I will be wearing my poppy with pride and I hope that many across South Tyneside will be doing the same."
Residents and visitors to South Tyneside can purchase a poppy from South Shields Town Hall, Jarrow Town Hall, Hebburn Central and from various shop and supermarkets across the Borough.
Councillor Peter Boyack, South Shields Royal British Legion Branch (SSRBL) President, said: "The poppy is a powerful symbol that serves as a reminder and fitting commemoration of the sacrifices of our fallen soldiers, past and present. Every year the Poppy Appeal raises thousands of pounds in South Shields with the help of a team of dedicated local volunteers.
"These vital donations enables the Royal British Legion to carry-out it's Borough-wide functions including supporting ex-service personnel and serving members of the Armed Forces, whether it's coping with bereavement, living with disability or finding employment."
The Royal British Legion provides welfare and companionship to servicemen and women, veterans and their families. It also acts as a voice for the Armed Forces community, ensuring that servicemen and women are honoured and respected.
Albert Alderson, Hebburn Royal British Legion Branch (SSRBL) Chairman, said: "By buying and wearing a poppy we signify our thanks and gratitude to all those brave men and women who sacrificed so much for our country in its darkest hours, and those who have fought in conflict since.
"All support is welcome, however big or small, as the Poppy Appeal works to ensure Armed Forces personnel and their families are looked after and that we never forget the memory of the fallen and those still serving today."
Last year, across South Tyneside the Royal British Legion raised over £40,000 for the Poppy Appeal.
South Tyneside Council will be heavily involved in various Remembrance events taking place across the Borough in the run up to Remembrance Sunday. There will be services taking place in Cleadon Village, Hebburn, Jarrow, Monkton Village, Whitburn Village, East Boldon and South Shields.
For further information about the South Shields Royal British Legion Branch's Poppy Appeal please contact them by calling 0191 456 9762 or by emailing George.email@example.com.