The second phase of a major regeneration programme is now underway at one of the North East's most famous seaside streets.
South Tyneside Council is delivering a £3.5m revamp of Ocean Road in South Shields, which is well known for its variety of restaurants, guest houses and B&Bs.
A new road surface, high quality paving and boulevard-style rows of hornbeam trees have already been completed at the Anderson Road end of Ocean Road, close to the town centre.
Now work has begun this week to improve the appearance of the street between Baring Street and Lawe Road. This includes providing a new road layout with better positioned parking bays as well as new footpaths which will be widened on the southern side. New trees and public art will also be installed.
Councillor John Anglin, Lead member for Regeneration and Economy at South Tyneside Council, said: "Ocean Road is an important cultural asset attracting millions of visitors to its array of restaurants, B&Bs and guest houses every year. It also acts as a key link between South Shields town centre and our stunning seafront.
"These improvement works are all about making the street more attractive and inviting for residents and visitors and will help to draw seafront visitors into our town centre. We are delighted to see work starting on the next phase of the scheme. The regeneration is going to make a huge difference to the area and we look forward to seeing it completed."
Phase Two comes after major flood prevention works which were led by Northumbrian Water and followed by Council led works along Ocean Road and the surrounding streets. This work to improve the drainage of surface water will continue in the Lawe Top area while the next phase of Ocean Road improvements get underway. Phase Two is expected to be completed in the autumn.
Traffic management measures will be put in place during the works where necessary to enable the works to be carried out.
Councillor Tracey Dixon, Lead Member for Area Management and Community Safety, said: "We are working to create a more pedestrian friendly environment for residents and visitors to Ocean Road by improving road safety and providing better parking facilities.
"The Council will be working hard to minimise disruption to residents, businesses and visitors while the regeneration works are ongoing and we thank local residents and businesses for their continued patience and understanding. We are confident that the improvements will be of real long-term benefits to everyone in Ocean Road."
The Ocean Road scheme is just one of a series of regeneration programmes being delivered in South Shields.
Councillor Anglin added: "The redevelopment of Ocean Road will complement the major schemes we have already delivered in our riverside and seafront areas, such as Harton Quays Park and our wonderful new Haven Point leisure complex. It also brings us a step closer to realising our ambitious plans to make South Shields the region's premier coastal resort."
Work is soon due to start on a new central library and digital media centre in South Shields Town Centre as part of South Tyneside Council's 365 masterplan for the area. For further information about South Shields 365 visit www.southshields365.co.uk