A long running family firm has become the latest business to open on Sundays increasing choice for visitors to South Shields Town Centre.
Dicksons, which is based in South Shields with branches throughout the North East, is now trading from it's King Street shop on Sundays, joining a long line of businesses including the fashion stores at Waterloo Square shopping complex and big high street names in the town centre.
Councillor Michael Clare, Lead Member for Regeneration and Economy, said: "Dicksons is a thriving family firm celebrating 60 years in business this year and we are delighted the company has chosen to trade on Sundays. The majority of shops on the high street are already open on Sundays. This latest addition is great news for the town centre and supports our ambitious plans to increase trade and bring more people to the high street.
"The improvements we are making in Ocean Road aim to draw in more visitors from the seafront towards the town centre and riverside areas, where massive regeneration schemes such as the £2.3m Harton Quays Park and exciting plans to create high quality community buildings in the Market Place are well underway.
"We now hope that other retailers will open in support of each other, provide greater choice for shoppers and help to make Sundays an established town centre trading day."
Elena Dickson, Marketing Manager for Dicksons, said: "We have successfully traded for the last two years on Sundays with two other sites within South Tyneside as consumer behaviour continues to change.
"We felt that given the bold ambition the Council has for South Shields Town Centre over the next few years, we would show our commitment to the Borough by extending our hours of trading."
Revitalising the high street is a key element in the Council's bold economic vision to regenerate South Shields Town Centre.
Earlier this year, the Council launched South Shields 365 - its £100 million masterplan, which aims to make the town centre an exciting destination every day of the year with a new cinema, library, retail and leisure facilities. South Shields 365 retail developers will be appointed in the next few months.
For further information about the South Shields 365 masterplan visit www.southshields365.co.uk
Caption: King Street Shop Manager Mark Gibson with Councillor Michael Clare and Elena Dickson.